Blue Pai Debuts at the 23rd China‑ASEAN Expo
September 17 marked the official opening of the 23rd China?ASEAN Expo at the Nanning International Convention and Exhibition Center. Blue Pai, an intelligent empowerment brand under Hello Group, once again took the stage at this state?level event for opening?up, showcasing its full?fledged portfolio of “all?category domestic solutions plus customized ASEAN?oriented offshore services”. Centered on the theme “Seizing 3.0 Opportunities, Co?Creating a Better Life”, the expo aligns with the development of the China?ASEAN Free Trade Area 3.0. Bringing together thousands of enterprises from home and abroad, it serves as a core platform for economic and trade exchanges, technology connectivity and industrial collaboration between China and ASEAN.
Blue Pai has accelerated its domestic and global market expansion this year. Domestically, it has participated in major industry exhibitions in Tianjin, Shanghai, Guangzhou, Taizhou and Hong Kong. Internationally, it has engaged in professional business events in Hanoi and Ho Chi Minh City, Vietnam. Through offline exhibitions and overseas business outreach, Blue Pai has secured prospective cooperation across dozens of countries. At the China?ASEAN Expo, adhering to its brand positioning of “pure empowerment, no market competition against partners”, Blue Pai demonstrated its development strategy of building a solid domestic foothold while deepening its footprint in ASEAN, emerging as a highly?watched exhibitor in the two?wheeler mobility sector.
Seizing ASEAN Market Opportunities and Addressing Pain Points in Overseas Two?Wheeler Business
Hosted in Guangxi and radiating across ASEAN, the China?ASEAN Expo acts as a vital hub for Chinese enterprises to access Southeast Asian markets and for ASEAN countries to introduce smart mobility technologies and industrial chain resources from China. Demand for two?wheeler mobility is surging across ASEAN nations, yet the industry faces prominent challenges. Local original?equipment manufacturers lack sufficient capacity for intelligent upgrading; business formats including campus and scenic?area car?rental, shared mobility and battery?swapping services operate without mature digital operation systems. Hardware imported from overseas also encounters obstacles such as complex product certification requirements, high data?compliance thresholds and the absence of local operation?and?maintenance systems.
To cater to differentiated demands of overseas markets, Blue Pai has developed a complete set of dedicated overseas solutions. For this edition of the China?ASEAN Expo, it has specially rolled out customized solutions tailored to national conditions across ASEAN member states, precisely addressing local development needs of the two?wheeler mobility industry. Blue Pai’s booth drew constant streams of visitors, including domestic vehicle manufacturers, mobility operators, as well as purchasers and local operation teams from Vietnam, Thailand, Malaysia, Indonesia and other ASEAN countries. In?depth discussions focused on smart hardware supply, system adaptation and localized operation, creating a vibrant atmosphere for business matchmaking. Leveraging the expo platform, Blue Pai builds bridges connecting proven Chinese two?wheeler technologies with local ASEAN industries, helping partners steer clear of the traditional overseas?expansion trap of mere hardware exports and cut?throat price competition.
Five Comprehensive Solutions for Domestic Industrial Upgrading and Global Empowerment
Domestic two?wheeler markets are grappling with homogenized products, high operation?and?maintenance costs and heavy investment barriers for intelligent transformation. Overseas expansion brings additional hurdles including disparate local policies and regulations, system?adaptation difficulties and shortages of local talent. Drawing on Hello Group’s accumulated technological expertise and massive real?world operation data, Blue Pai has built five core solutions: shared?mobility, scenario?based car?rental, battery?swapping, vehicle?maker intelligent upgrading and ASEAN?oriented offshore solutions.
The shared?mobility solution adopts a franchise model where partners own assets and keep operational revenues, while Blue Pai charges a low service fee to lower market?entry barriers. The scenario?based car?rental solution targets campuses, industrial parks and cultural?tourism scenic spots. It integrates hardware, insurance, intelligent operation?and?maintenance and operational guidance to enable rapid commercialization for scenario?specific projects. The battery?swapping solution delivers an integrated vehicle?battery?cabinet battery?swapping system to standardize workflows and boost energy?replenishment efficiency. The vehicle?maker intelligent?upgrading solution supplies modular software and hardware components, helping automakers cut R&D expenditure and realize fast intelligent iteration. The offshore solution delivers end?to?end services covering “technology, operation, compliance and local support”. Its offerings include certified adaptive hardware, a globally?compliant IoT platform and modular AI dispatching systems, complemented by value?added local services such as market research, policy interpretation and on?site team training to fit diverse ASEAN business models for shared mobility, time?sharing rental and battery swapping. During the previous Shanghai exhibition, Blue Pai entered into deep strategic partnerships with enterprises including Meibang, Yuoma Mobility and ROLLING BADGER, covering vehicle manufacturing, commercial mobility and trendy cycling segments, and winning growing market recognition.
Delivering Field?Tested Technical Expertise for Practical and Profitable Cooperation
“Competition in China’s two?wheeler industry is no longer limited to hardware production capacity. Technical strength and comprehensive service capabilities constitute core competitiveness, whether for domestic industrial upgrading or exploring overseas markets such as ASEAN,” said Feng Yongjie, Vice?President of Blue Pai, at the expo site. Evolving from a pure digital?tool service provider, Blue Pai has grown into a comprehensive empowerment platform featuring “full?scenario domestic services and end?to?end overseas support”. Domestically, it empowers local automakers to pursue intelligent transformation and improves performance for shared?mobility, rental and battery?swapping businesses. Internationally, it equips Chinese two?wheeler enterprises with complete technical service packages to tap into ASEAN markets.
A representative from partner Yuoma Mobility commented that hardware reserves alone no longer decide competition in the two?wheeler sector; integrated strengths in technology, operation and ecosystem building carry greater weight. Blue Pai develops tailored solutions for shared?mobility projects, campus?and?scenic?area rentals, battery?swapping deployment, vehicle intelligence upgrading and global market entry. Its full?cycle support, manageable cooperation costs and proven implementation outcomes underpin their long?term deep collaboration. Recognition from partners validates Blue Pai’s solid achievements in technology refinement, business expansion and ecosystem development.
Pursuing Dual Domestic?and?Global Development to Drive Leapfrog Industrial?Ecosystem Upgrade
Blue Pai’s participation in exhibitions and business events across Tianjin, Shanghai, Guangzhou, Taizhou, Hong Kong, Hanoi and Ho Chi Minh City mirrors its rapid business growth, as well as a major trend within China’s two?wheeler mobility industry. The domestic market is moving toward intelligence and refined operation, while overseas strategies are shifting from “exporting hardware products” to “exporting technologies, standards and industrial ecosystems”.
Building on the high?level cooperation platform of the China?ASEAN Expo, Blue Pai will continue to connect upstream and downstream industrial stakeholders and iterate its software?hardware offerings and standardized service systems. Going forward, Blue Pai will further develop underlying core technologies for two?wheeler mobility. Domestically, it will refine its solutions for shared mobility, campus?and?scenic?area rentals, battery?swapping services and vehicle?maker intelligent upgrading to help domestic partners break through development bottlenecks. Internationally, it will keep optimizing its ASEAN?focused offshore service system and prioritize key markets including Vietnam, Thailand, Malaysia and Indonesia. By fostering an open and win?win industrial ecosystem, Blue Pai will advance high?quality development of China’s two?wheeler industry, bring Chinese smart?mobility technologies and operational experience to ASEAN nations, and inject fresh momentum into green?mobility industrial cooperation between China and ASEAN.
|（注：部分内容可能由 AI 生成）
